Understanding how different fashion brands size their clothing is crucial for successful online shopping. This comprehensive guide breaks down the sizing standards of popular brands and helps you navigate the complex world of fashion sizing.
Mass Market American Brands
American Eagle
American Eagle follows standard US junior sizing, which tends to run slightly smaller than misses sizing. Their denim is particularly popular and generally runs true to size, though some customers find their jeans run small in the waist. AE sizes typically range from 00-20 in women's clothing.
Target (A New Day, Wild Fable)
Target's house brands generally follow standard US sizing and are known for consistency. A New Day tends to run true to size with a relaxed fit, while Wild Fable (their younger brand) may run slightly smaller. Target offers inclusive sizing up to 4X in many styles.
Old Navy
Old Navy is known for running large and having a relaxed fit. Many customers size down from their usual size when shopping at Old Navy. Their sizing has become more consistent in recent years, and they offer extensive plus-size options.
Gap
Gap generally runs true to US sizing but has a more tailored fit than Old Navy. Their sizing is fairly consistent across different clothing categories. Gap offers petite, regular, and tall lengths in many styles.
Fast Fashion Brands
Zara
As a Spanish brand, Zara uses European sizing and tends to run small compared to US brands. A US size 8 typically corresponds to a Zara size 40 or L. Zara's sizing can be inconsistent between different clothing lines, so always check measurements.
H&M
H&M, being a Swedish brand, also uses European sizing. Their sizing varies significantly between different collections and can be quite inconsistent. H&M Conscious and H&M Trend lines may fit differently than their basic line.
Forever 21
Forever 21 sizing is notoriously inconsistent and generally runs small. The brand targets a younger demographic and their sizing reflects junior sizing standards. Quality control issues mean sizing can vary even within the same style.
Uniqlo
This Japanese brand uses Asian sizing, which typically runs 1-2 sizes smaller than US sizing. Uniqlo provides detailed measurements for each garment, which is helpful for determining fit. Their sizing is generally consistent and true to their size charts.
Luxury European Brands
Chanel
Chanel uses French sizing and runs significantly smaller than US brands. A US size 8 typically corresponds to a Chanel size 40-42. Chanel's sizing has remained relatively consistent over the years, but vintage pieces may run even smaller than current sizing.
Dior
Similar to Chanel, Dior uses French sizing and runs small. The brand is known for its fitted silhouettes, so even when you find your correct size, the fit may be more tailored than you're used to from American brands.
Gucci
Gucci uses Italian sizing, which is similar to French sizing but may vary slightly. The brand's sizing has evolved over the years, with newer pieces sometimes running larger than vintage Gucci. Always check current size charts.
Prada
Prada also uses Italian sizing and is known for running small. The brand's minimalist aesthetic often features fitted silhouettes, so consider sizing up if you prefer a looser fit.
Contemporary Brands
Theory
Theory generally runs true to size but with a more fitted, tailored cut. The brand focuses on professional and sophisticated clothing, so the fit tends to be more structured than casual brands.
Madewell
Madewell, J.Crew's sister brand, generally runs true to size. Their denim is particularly popular and tends to have a relaxed fit. Madewell offers inclusive sizing and detailed size guides.
Everlane
Everlane is known for transparent pricing and sizing. They generally run true to size and provide detailed measurements for each garment. Their minimalist aesthetic features classic, well-fitted pieces.
Reformation
Reformation tends to run small and is designed for a fitted silhouette. Many customers size up from their usual size. The brand offers detailed size guides and fit notes for each garment.
Shoe Brand Sizing Differences
Athletic Brands (Nike, Adidas)
Athletic shoe sizing is generally consistent, but Nike tends to run slightly small while Adidas runs true to size. Consider going up half a size in Nike if you're between sizes.
Luxury Shoe Brands (Louboutin, Jimmy Choo)
Luxury European shoe brands typically run 0.5-1 size smaller than US brands. Christian Louboutin is particularly known for running small, especially in pointed-toe styles.
Comfort Brands (Birkenstock, UGG)
Birkenstock uses European sizing and generally runs true to size. UGG tends to run large, and many customers size down, especially in their classic boot styles.
Tips for Cross-Brand Shopping
Always Check Size Charts
Never rely solely on size labels when shopping across different brands. Always consult the brand's specific size chart and compare your measurements.
Read Customer Reviews
Customer reviews often contain valuable sizing information. Look for reviews from people with similar body types and measurements.
Consider the Garment Type
Even within the same brand, different types of clothing may fit differently. A brand's t-shirts might run large while their jeans run small.
Factor in Fabric and Stretch
Stretchy fabrics will fit differently than non-stretch fabrics. Consider how much give the fabric has when determining your size.
Know Your Return Policy
When trying a new brand, make sure you understand their return policy. Many brands offer free returns, allowing you to order multiple sizes.